Helping Organizations Reach Their Goals Through Increased Visibility and Brand Awareness

About Me

Makala Blake

Hi there! I’m Makala, a passionate wife, mother, and public relations professional. I have more than a decade of marketing communications experience and love helping organizations reach their goals through increased visibility and brand awareness.

Currently as the National Communications Director at Alliance for Safety and Justice (ASJ), I develop and execute national media relations strategy to amplify the organization’s mission to replace over-incarceration with more effective safety solutions. My role involves increasing awareness of ASJ and our initiatives, Crime Survivors for Safety and Justice and TimeDone. I also work to integrate this work with broader marketing efforts, including social media and paid media campaigns.

Before joining ASJ in-house, I worked my way up from an account manager to vice president for a number of public relations agencies. This experience has equipped me with a diverse skill set, which include media relations, paid media planning and buying, social media management, experiential marketing, and more.

I hold a bachelor’s degree in Mass Communication from THE Southern University and A&M College. Aside from work, I am committed to community service and sisterhood as an active member of Delta Sigma Theta Sorority Inc. and advisor for Lambda Tau Youth Sorority Inc.

What I Do

Public Relations

I’m skilled in a wide range of marketing communications tactics to maintain or improve the image of an individual or organization. These tactics include media relations, media planning and buying, social media management, influencer marketing, and more.

I’m most passionate about elevating the work of nonprofits dedicated to improving outcomes for others. As a native of Baton Rouge and former resident of New Orleans, I’m especially invested in supporting local organizations. If you represent a nonprofit in these areas, I’d love to offer my expertise at no cost to help amplify your mission and extend your reach.

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Local and National Media Coverage

Testimonials

Juan R. Thomas, 75th President, National Bar Association

“Mrs. Blake served as a valuable partner for the National Bar Association’s annual convention last summer in New Orleans. Her communications strategy allowed us to successfully publicize our convention activities as well as highlight the substantive initiatives that were adopted by our General Body. I also appreciated Mrs. Blake securing several local interviews with New Orleans radio personalities, but the crowning jewel was that fact the Washington Post ran one of Mrs. Blake’s stories on the National Bar Association establishing, for the first time in our history, a Division for our LGBTQ Lawyers. This was one of my initiatives as President and I’m proud that the members of the NBA moved to embrace all lawyers regardless of their sexual orientation. Thank you Makala Blake for helping the NBA tell the nation and the world our story!”

Janene Tate, Director of Communications, Southern University System

“I had the absolute pleasure of working with Makala on our commercial and a number of student testimonials for our massive rebranding campaign for our five-campus university system. From start to finish, Makala was not only our account manager, but a true part of our creative team right here on the ground in Baton Rouge. We never had to worry about our vendors or product. Everything was top-notch and I always look forward to working with Makala again!”

Mark Romig, President and CEO, New Orleans Tourism Marketing Corporation

“It has been a professional and personal pleasure to have been able to work alongside Makala Blake over these past several years as we advanced the tourism industry for New Orleans. She is the consummate professional, filled with enthusiasm and passion for doing the best. In addition, Makala approached each task with the same degree of imagination and focus, which always helped her deliver programs and projects on budget and ahead of schedule.”